Introducing Design
Introducing Design
Student Branding
Student Branding Project
Introducing Design
Student Dynamic Branding Project
The Process
The goal is to create a dynamic branding system for a new, virtual conference. I proposed "Introducing Design" for high school students to learn about Design as a career path.
One of the most important and well-known design principles is the golden ratio.I decided to use this structure as the base for the design.
Non-designers often do not know what goes into the designs. I wanted to use motion to show this sense of process from sketching to a final logo.
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Because we are familiar with design, we know that the process is just as important as the final outcome. However, the average person only sees the final outcome in their day to day life. They often do not know what goes into the designs. I wanted to use motion to show this sense of process from sketching to a final logo.
One of the most important and well-known design principles is the golden ratio. It is found in nature and has been used by artists throughout time to achieve balance and hierarchy. I decided to use this structure as the base for the design.
Primary Logo
Primary Logo
Introducing the Speakers
Jessica Walsh
A highly acclaimed American designer, art director, and the founder of & Walsh, a distinctive design studio entirely owned by women.
She works with brands ranging from New York establishments like Barneys and the NYT Magazine to startups like Pet Plate and Lex while also keeping up her leadership roles in the social impact platforms she pioneered: Ladies, Wine & Design and Let’s Talk about Mental Health.
Christoph Niemann
An artist and illustrator. His work appears regularly on the covers of The New Yorker, National Geographic and The New York Times Magazine.
Christoph Niemann’s art has been subject to numerous museum retrospectives. He has drawn live from the Venice Art Biennale, the Olympic Games in London, and he has sketched the New York City Marathon — while actually running it.
Alex Trochut
A Spanish artist, graphic designer, illustrator, and typographer. Born in Barcelona and currently based in Brooklyn, NY. He has been known for creating abstract images that embody a feeling.
He has created album covers for Katy Perry’s single “Roar” (2013) as well as The Rolling Stones’ Rolled Gold: The Very Best of the Rolling Stones (2007)
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The Brand Guide
Introducing the Speakers
Jessica Walsh
A highly acclaimed American designer, art director, and the founder of & Walsh, a distinctive design studio entirely owned by women.
She works with brands ranging from New York establishments like Barneys and the NYT Magazine to startups like Pet Plate and Lex while also keeping up her leadership roles in the social impact platforms she pioneered: Ladies, Wine & Design and Let’s Talk about Mental Health.
Christoph Niemann
An artist and illustrator. His work appears regularly on the covers of The New Yorker, National Geographic and The New York Times Magazine.
Christoph Niemann’s art has been subject to numerous museum retrospectives. He has drawn live from the Venice Art Biennale, the Olympic Games in London, and he has sketched the New York City Marathon — while actually running it.
Alex Trochut
A Spanish artist, graphic designer, illustrator, and typographer. Born in Barcelona and currently based in Brooklyn, NY. He has been known for creating abstract images that embody a feeling.
He has created album covers for Katy Perry’s single “Roar” (2013) as well as The Rolling Stones’ Rolled Gold: The Very Best of the Rolling Stones (2007)
Brand Guide
A brand guide is important to instruct the client how to use the brand assets in order to maintain consistency and legibility across platforms.
